Problem #1: Family Involvement Center was growing and starting to offer more programs to individuals where previously their programs were all for children and parents.
Problem #2: Their current brand image was outdated
Solution: I came up with something that was more modern and sophisticated but still friendly by using colors that were fun and caring. I rounded out the edges on the typeface to maintain a family-friendly vibe. Another point of emphasis was to incorporate FIC since many people within and outside the organization referred to the organization as simply FIC /fik/
I was in charge of brand strategy, brand identity design, logo redesign, marketing material design and web design using webflow.